Founded in the U.S. by Robyn, Glóavia delivers COSMOS-certified skincare that rivals luxury brands.

CERTIFIED INTEGRITY

Glóavia meets the rigorous global COSMOS Standard for purity, sustainability, and complete transparency.

Not sure what your skin needs? Find your perfect skincare routine in 60 seconds. Personalized to your skin.

10% OFF YOUR FIRST ORDER: USE CODE GLO10

What Order Should I Apply Skincare Products?

The correct order to apply skincare is cleanser, toner (optional), serums, moisturizer, and sunscreen in the morning. Skincare should always be applied from the thinnest texture to the thickest so each product can properly absorb into the skin.

If you apply thick products first, lighter treatments can’t penetrate as well, which means you may not get the full benefit of your skincare routine.

The Correct Skincare Order

Here is the basic order most dermatologists recommend:

1. Cleanser

Start with a gentle cleanser to remove dirt, oil, and buildup from your skin.

2. Toner (optional)

Toners can help rebalance the skin and prep it for treatments, but they’re not required for everyone.

3. Treatment Serums

Serums contain concentrated ingredients that target specific concerns like dryness, wrinkles, or dullness.

4. Moisturizer

Moisturizer helps seal in hydration and support the skin barrier.

5. Sunscreen (morning only)

Sunscreen should always be the last step in your morning routine to protect your skin from UV damage.

Why Skincare Order Matters

Each skincare product is designed to work best when applied in a certain order. Applying products from lightest to heaviest allows active ingredients to absorb properly instead of sitting on top of thicker creams or oils.

When skincare is layered correctly, you get better hydration, better ingredient absorption, and better overall results.

Do You Need Every Step?

Not necessarily. A simple routine can still be very effective. Many people do well with just cleanser, serum, moisturizer, and sunscreen.

The key is choosing products that support your skin type and concerns.

At Glóavia, the focus is on simple routines with ingredients that support hydration, skin barrier health, and long-term skin wellness rather than overly complicated routines.

Browse Glóavia Face Care

Learn about our ingredients

Founder’s Favorites

View all